Welcoming Moroso

Moroso was established in 1952. It was the brainchild of Agostino Moroso who, with his wife, Diana, founded the company with the objective of making sofas, armchairs and furnishing accessories. An artisanal approach to product manufacturing and extraordinary creativity in the designing stage formed the foundations of a vision which enabled the firm to grow and distinguish itself in the market for its product quality, innovation and creativity.

Nearly seventy years after its founding, Moroso is positioned among the haute couture of international design, a leading company in upholstered-furniture manufacturing.

Gogan, sofa
Patricia Urquiola, 2019

Flat stones sculpted by wind and water

The Gogan collection takes its name from nature and in particular from Japanese stones rendered smooth by time and water, which provided the inspiration for this project. This is the name given to the Japanese stones placed to protect and embellish the banks of rivers and lakes. The sofa’s form, as much as the armchair’s form, in fact reminds us of flat stones sculpted by wind and water, solid yet smooth enough that you can lie on them.

Just like in rock sculptures, where stones maintain their balance by being carefully positioned and interlocked, it is the shape that maintains the balance between the elements on the Gogan sofa and armchair, which is not overly regular. By playing around with gravity and balance, we can make normally heavy shapes lightweight.

The seats are soft and irregular with the centre of gravity being slightly inclined towards the rear. This gives exceptional comfort and allows the backrest to be kept lower. The backrest and seat are joined by abutments, which lend the sofa a sense of lightness, so that it appears as if it was suspended above the ground.

Pacific
Patricia Urquiola, 2021

A soft, enveloping collection that cocoons in curves

The new Pacific collection, designed by Patricia Urquiola for Moroso, provides an intimate seating experience that is like being wrapped in a protective and relaxing cocoon. With its rounded, oversized shapes, it evokes the relaxed atmosphere of the American West Coast, from which it takes its name.

Pacific is the continuation of a design process begun in 2010 with the iconic Redondo collection by Patricia Urquiola. “It’s the evolution of a collection that over recent years has been very successful not least for its use of innovative, luxurious finishes”, explained Patrizia Moroso, the company’s Art Director. “With Pacific, we focus more on the shape, restoring generous, curved lines.”

In the Pacific sofa, hard edges are banned while the soft shapes are enhanced with the use of “couture” details.  The soft, woolly upholstery was chosen to give an extraordinarily tactile experience, with a choice of sophisticated boucle, plush wool or luxurious velvet.

Bohemian, armchair
Patricia Urquiola, 2008

A contemporary reinterpretation of a classic

Taking on button tufting, giving it a new spin, revolutionizing the concept, Patricia Urquiola has designed a range of products which appear to be liquid in shape as if they are melting over their frame to create soft, comforting, almost casual lines where the fabric or leather are fixed to the shell using press studs. The pieces appear to have a shawl draped over their shoulders, and the seat has various overlapping cushions: an almost obsessive attention to the design of its covering, layering leathers and other materials, colours, and fabric types. A sort of luxury patchwork which, when worn, gives the piece a nomadic, global spirit.

Injected flame-retardant polyurethane foam over internal resin frame. Base is steel with powder coat finish. Bohemian collection covers are removable.