2018 Archiproducts Design Awards Winner
2018 Muuz International Design and Innovation Awards Winner
Soft, enveloping shapes characterize this family of upholstered pieces.
Julep is influenced by the 1950s Avant-Garde movement, drawing upon its simplicity and grandeur, refined by a contemporary, feminine allure.
The star of the series is the sofa, whose generous rounded lines provided evolutionary DNA for the entire collection – including an armchair, a chaise-longue and an ottoman.
Fully upholstered, the seats look ample and full, yet convey a sense of lightness, thanks to the recessed base that invisibly lifts them off the floor. Designed for home decor, their inviting appeal encourages cozy comfort and relaxation, making the Julep seating options also ideally suited to contract venues.
Jonas Wagell is an architect and designer from Stockholm. Born in 1973, he trained as graphic artist and then specialised as an interior designer in Stockholm and New York, where he attended the Parsons School of Design. In 2008 he founded the JWDA firm which handles architecture, product design and brand management projects.
Wagell is fond of creating functional items with features of simplicity and intelligence, objects which can be used and understood easily by those who choose them. The best known design from the JWDA studio is the prefabricated Mini House. For this design, in 2008, Wagell was named by Wallpaper as one of the fifty young architects worth watching. Today JWDA focuses above all on product design for Scandinavian and international brands.